How to Use Interactive Content to Drive eCommerce Sales
Your eCommerce website is attracting traffic, but very the minority of folks website visitors are translating into sales.
It’s safe to conclude to, while folks are intrigued sufficient to visit your website, there’s something missing in your website experience. For individual, customers aren’t engaged sufficient to stick around and produce a get.
Here’s the entity: Customers like attention. They are mainly engaged after known a modified experience.
One of the ways to offer to is by using interactive content in your eCommerce website.
Interactive Content in eCommerce
From the “What Celeb Do I Look Like?” to the “What City Should You Live trendy?” quizzes, we’ve all taken a BuzzFeed quiz on nearly argument.
That’s an pattern of interactive content completed in shape.
Interactive content is at all type of content to encourages users to actively participate and engage with it. Unlike passive content formats such as blog posts, eBooks, guides, and whitepapers in the midst of others, interactive content load complete attention and participation.
According to a Demand Metric study, 90% believe interactive content is efficient on educating buyers, making it a delicate way to engage website visitors and drive eCommerce sales.
Interactive content after completed well can help you:
Educate buyers
Increase customer engagement
Drive conversions
Differentiate your brand from your competitors
Extract valuable customer insights
7 Types of Interactive Content to Drive eCommerce Sales
Let’s say you’re looking to acquire shoes online.
Scenario 1: You befall across a blog place on types of shoes.
Scenario 2: You are met with a quiz on the website to aims to obtain the most excellent shoe in favor of you.
Which individual is likely to convert into sales? Chances are the agree with individual. It not solitary manages to grab attention and keep you engaged, but it besides provides a modified solution.
Moral of the story: Greater customer engagement leads to increased sales.
So, let’s take a look on the unlike types of interactive content you can create to generate conversions and boost sales.
1. Create interactive infographics
Infographics are a combination of visuals and nominal text. They engage in risen in popularity due to their compelling, engaging, and highly shareable format.
Want to take your infographics to the subsequently level? Add interactivity.
To the same degree the nominate suggests, interactive infographics are infographics with interactive elements.
They can be shaped to educate buyers, produce comparisons, highlight a process, or even convey multiplex data in an easy-to-digest format. The most excellent part all but them is to they permit folks digest the in a row on their own pace.
Interactive infographics resentment advantage, create an immersive experience, and leave the audience with valuable takeaways.
Here are nearly interactive elements you can add to your infographics:
Scrolling appear
Hover and click
Add quizzes, polls, surveys, or videos
Select sections of the infographic to see germane in a row
Reveal decision paths firm by the user in a row
Take a look on this interactive infographic by Mariott to promote its inn in Scottsdale. It suggests narrow activities based on the user’s responses.
Marriott Infographic
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2. Write interactive outcome note pages
When folks enter a brick-and-mortar deposit, they can impress, feel, and try products. This isn’t workable while shopping from an online deposit.
It’s the descriptions and visuals to need to be able to push your products. Trendy information, 87% of shoppers rate outcome content enormously or very significant after deciding to acquire.
Product descriptions usually comprise a the minority sentences outlining the skin and profit of the outcome. They are hypothetical to put in the picture website visitors all but the outcome and sell something to someone them to acquire.
Here’s an pattern of a traditional outcome picture.
Product Description
It does its job, but what did you say? If you may perhaps personalize this section in favor of your audience?
When you create a be aware of of interactivity, you’re bridging the gap flanked by the online and in-store shopping experience. Instead of solely comprehension the descriptions and viewing the images, folks can relate with them and obtain a better understanding of the outcome.
From 3D models and 360-degree rotatable images to customization skin and outcome finder tools, present are many ways to create powerful interactive outcome note pages to not solitary educate buyers but besides help them along their retail journey.
Here’s an pattern of an interactive outcome leaf by Bagigia. It lets users see it from all angles while informative its skin in the process.
Bagigia
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3. Send interactive emails
Emails from eCommerce brands are almost predictable. They’re either promoting a selling, informative different products, or distribution cart leaving reminders.
The question is: How accomplish you obtain your subscribers to take the desired conflict taking into account comprehension your email newsletter?
Sending interactive emails can help you halt exposed in a crowded inbox and snowball engagement. Apart from completely driving traffic to your landing leaf, interactive emails can be used to take aback subscribers and obtain them to engage with your brand with no leaving their inboxes.
Use an email maker to create visually appealing email templates and add interactive elements such as:
Rollovers to see products from multiple angles
Hover effect to show outcome descriptions on the verve
Interactive quizzes, surveys, and polls
Insert ratings and reviews
Scroll through multiple images in a carousel
Interactive capture on film embeds
While creating interactive emails, it’s advisable to provide backup static images too so to folks who can’t access the interactive elements can still see the images.
Make surely you don’t add too many interactive elements for the reason that to will add to the size of the email, making it testing to load.
Here’s an pattern of an interactive email by Bose. It asks recipients to rub rotten the grey section to show how much they’ll save on Black Friday.
Bose Scratch Off Email
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4. Create interactive videos
Anyone who has watched Netflix’s “Black Mirror: Bandersnatch” will tie in how immersive an experience it is. The motion picture puts viewers in control of how the plot unfolds. With five highest endings and in excess of a trillion story combinations, Bandersnatch took social media by storm.
This is an pattern of a flourishing interactive capture on film — and the benefit news is to you can manipulation the same strategy in favor of your eCommerce brand too.
We’re all aware of the power capture on film marketing holds. Add interactivity to to mix and it solitary gets better.
Unlike traditional videos to respect individual story path, interactive videos permit viewers decide the flow of conflict. Due to this, interactive videos are more engaging and enjoyable than traditional ones.
ECommerce brands can manipulation interactive videos to curate a modified experience in favor of the viewer. It’s significant to design these videos with a principle, portion you require the viewer and sell something to someone them to produce a get in the process.
Here are the unlike types of interactive videos you can create:
Shoppable Video: Let viewers click on products, obtain outcome in a row, and superstore.
Branched Paths: Create multiple storylines and untangle them basis the viewer’s choices.
360-Degree: Give a multi-dimensional perspective.
Quiz: Embed an interactive quiz in the capture on film.
Inputs: Let users enter in a row for the period of the capture on film.
Take a look on this shoppable capture on film by Ted Baker. It’s a 47-second film with ‘click to shop’ tags on all the products to appear in the film.
Ted Baker Shoppable Video
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5. Build calculators
Everyone online is looking in favor of solutions. To the same degree an eCommerce brand, think of how you can provide modified solutions to your audience and take them down the sales shaft.
Interactive calculators are a type of content to can help you do to.
An interactive tool, it requires website visitors to input data and provides a custom, calculated answer instantly. Apart from engaging users, interactive calculators besides assign you access to valuable insights and data which can be used to inspire your marketing labors.
It’s most excellent to build interactive calculators after present isn’t a one-size-fits-all answer. For occasion, let’s say you’re offering several customization options on a outcome. You can create an interactive calculator to offers an exact estimate depending on the user’s worthy of customization.
Here are nearly types of interactive calculators:
ROI calculator
Discount calculator
Price calculator
Savings calculator
Investment calculator
Take a look on this interactive calculator pattern by Walls and Floors. They shaped a tile calculator to help folks compute the come to of tiles they need in favor of their floor.
Walls and Floors Interactive Calculator
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6. Launch interactive quizzes
According to BuzzSumo, on be an average of a quiz gets shared 1,900 period — that’s more than at all other type of content.
“The trick to creating an addictive personality quiz is parallel to the art of inscription a benefit horoscope. It has to be broad and all-encompassing yet produce folks believe the answer applies to them personally. We know there’s little substance to them, and yet we can’t seem to prevent taking them,” states a New York Post article.
And that’s exactly what did you say? Makes quizzes so efficient.
But quizzes are not all fun and games. A well-crafted quiz can help you:
Drive user engagement and snowball era on leaf
Increase email lists
Generate qualified leads
Segment leads
Provide modified recommendations
Extract customer insights
Drive conversions
Considering depleting attention spans, it’s significant to create quizzes to can be finished in a summarize. Make surely you indicate an absorbing quiz title to captures attention and piques advantage in users.
Here’s an pattern of an interactive quiz by ThirdLove. It consists of questions to consider one’s fit and tailor preferences. At the extremity of the quiz, it presents a range of bras to would suit the user’s food.
ThirdLove
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7. Build a chatbot
When you engage in a question all but a outcome in a retail deposit, you can ask a sales typical and obtain your answer.
That’s the role of a chatbot in an eCommerce deposit.
Chatbots are programs used to emulate being interactions based on a predefined synchronize of conditions or triggers.
The principle of chatbots is to make better the user experience, lead website visitors, and streamline the retail process.
It’s attention-grabbing to message to 34% of folks tie in to they would choose to answer questions from AI via chatbots or virtual assistants.
Don’t build a robot-sounding chatbot in favor of your eCommerce website for the reason that it’s likely to accomplish more cause detriment than benefit. Make them contextual and everyday in favor of the most excellent results.
This is everyplace Natural Language Processing (NLP) comes into fool around. It’s the mainly far along type of chatbot machinery to understands the context of the user’s queries and engages with them accordingly.
Conversational chatbots can be employed in your eCommerce deposit to:
Upsell and cross-sell products
Answer customer queries and provide real-time assistance
Remind customers all but their abandoned products
Provide outcome, giving out, and shipping notifications
Promote promotional offers
You can integrate chatbots into your website or attach them through Facebook Messenger or Twitter.
Here’s an pattern of a chatbot on Mac Miller’s website.
Mac Miller Chatbot
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The takeaway: Boost eCommerce sales with interactive content.
There’s a percentage more to interactive content than completely driving engagement. A smart content strategy can help you boost eCommerce sales and drive show again visits.
So, check your concern goals and realize how you can create meaningful interactive content to delivers an immersive experience and keeps your audience engaged while provided that them price.
