Planter Boy Builds on Tradition While Preparing on behalf of the Future by Replatforming to BigCommerce
For ended 30 years, planter Boy has been individual of the leading companies in the agricultural industry, offering creature managing and housing, annoyance control, medications and shielding equipment on behalf of bovine, hog, equine and hen farms. Their customers range from sizeable money-making operations and family-owned and operated mid-sized farmers to hobbyists who take a small homestead rest up in their backyard.
However, planter Boy is not simply a transactional corporate. The company focuses on building long-term lasting relationships with their customers and in the communities wherever they conduct.
Legacy Platform Limitations Stall Growth and Stifle the Brand
While planter Boy had an online presence, it didn’t stand in for the sheer numeral of products on behalf of garage sale, nor did it very convey the value-added services the company provides to their customer establish. Most importantly, the website didn’t promote the wherewithal and familiarity to facilitate a multi-generational family-run corporate brings to the the people.
“Our earlier platform was very rigid, and we couldn’t generate many changes on our own,” supposed Brian Marquette, Digital Marketing Manager on planter Boy. “There were as well momentous limitations to the website on our bottom, ultimately making the owners feel it wasn’t the look they wanted to perform customers. We were about to to take to facilitate then step on behalf of the growth of the company by creating a website to facilitate looks fresh and fresh.”
Additionally, the platform couldn’t facilitate the kind of complexity typically compulsory on behalf of B2B ecommerce. The old process twisted barriers stuck between B2B customers and the final leverage, such as a consultation with a sales licensed and a 2-3 period circle on behalf of the estimation and quoting process.
BigCommerce’s Flexible Framework Offers planter Boy Infinite Possibilities
Thus, planter Boy rest away from home to notice a solution to facilitate would support the highly developed functionality and flexibility they considered necessary to grow their corporate while enabling them to design an ecommerce website to facilitate reflects their steadfastness to their customers. With the help of ecommerce design and development agency Guidance, planter Boy was able to redecorate and replatform its ecommerce website on BigCommerce.
“In order to provide a solid foundation on behalf of their newly redesigned website, planter Boy considered necessary a cloud-based ecommerce platform skilled of given that hybrid B2B and B2C functionality with packed long-term scalability,” confirmed River Korn, Account Director on Guidance. “BigCommerce was the finest fine on behalf of their frequently updated platform to facilitate provides packed B2B and B2C capabilities and on tap integration aptitude.”
BigCommerce’s seamless, out-of-the-box functionality and platform flexibility allows planter Boy to take more control of its brand and website. Marketing and consequence teams can quickly suggest and vigor away from home fresh products and promotions as they meet fit, lacking waiting on behalf of the middle-man to generate the changes.
“BigCommerce gives us control ended creating the experience we neediness to perform our B2B and B2C audiences, which is very influential as we grow and start to compete with companies significantly better than we are these days. We can focus on both of these opportunities on the same point, with the same website, and we’re very quickly as the results of to facilitate investment in our website,” confirmed Marquette.
BundleB2B Enables Multiple Tiers of Buyers and Easy Ordering
Planter Boy’s fresh ecommerce position considered necessary to support an online ordering workflow catered to a B2B audience while given that self-service capabilities on behalf of buyers with special roles and permissions.
Using Bundle B2B with the BigCommerce platform, planter Boy can with no trouble direct its 2,300+ corporate accounts on the position and allow each one company to rest up multiple tiers of buyers in its organization with flexible roles and permissions, counting company administrators, senior buyers and junior buyers.
For request, company administrators direct all aspects of the company, addresses, and users, approve shopping lists, generate purchases, and regard company order history. Junior buyers, on the other offer, are merely specified permissions to create shopping lists and regard company order history. Senior buyers take all the permissions of the junior buyer, in addition to complimentary shopping lists and making purchases.
Furthermore, sales representatives can log in on behalf of a company, access shopping lists twisted by buyers in the company, add products to the cart, and complete placement of the order.
BigCommerce’s Extensibility Creates a Connected Customer Experience That Drives Sales
Now, on planter Boy’s BigCommerce website, B2B buyers can notice and investigate the products they’re looking on behalf of in its place of relying on a salesperson. To facilitate this experience, Guidance twisted a navigation scheme to facilitate chains a newly twisted taxonomy and strongly advocated on behalf of an AI-powered search and recommendation solution.
So once upon a time the user has found a consequence and lands on the consequence variety call out (PDP), the newly twisted PDP serves as a rightful shopping experience with improved consequence descriptions and enhanced describe to very report to the customer’s business process. This eases the demand on sales and customer support teams, freeing them up on behalf of more strategic be successful.
Planter Boy as well has unmatched access to B2C and B2B customers through Re:Amaze’s on-site chat solution, leading to beneficial insights regarding customer behavior and increased sales opportunities. According to Marquette, “being able to chat with customers has opened up to more inquiries and sales, and we’re having conversations we weren’t able to take earlier than.”
Additionally, B2B Ninja’s seamless integration with the BigCommerce platform allows B2B buyers to accurately estimate the cost of products based on their unique negotiated pricing, while sharing pricing and availability with the B2C audience. “Being able to fully transact and fabricate an automated quotation based on pricing negotiated stuck between the trade and retailer completely tainted the way planter Boy transacts with customers,” supposed Korn.
Planter Boy Removes Barriers and Positions Itself on behalf of Incredible Growth
Overall, the move to BigCommerce has specified planter Boy the flexibility to transact entirely online and has aloof a barrier to ingress into the online agricultural advertise. Since launching with BigCommerce, the brand has reported growth in sales, be in the region of order appreciate (AOV), customer get in touch with and more.
Planter Boy opted to lean into its prediction of the outlook and its implore to compete with significantly better companies by expanding online. Competing with larger retailers in the room, planter Boy is at once equipped to balance its corporate from a secure foundation and pursue growth on its own language.
“It’s a giant part of our goals to grow our parts and provisions corporate ended the internet and open out our get in touch with in the continental U.S.,” supposed Marquette. “Since releasing the fresh website, we’re feat more customers than forever earlier than and taking advertise share away from our competitors.”
