Unlock Retail Growth in Latin America: 6 Ways Mercado Libre Can Simplify Cross-Border Selling
By at this instant, the majority merchants are aware of the exponential growth episode in retail e-commerce sales worldwide — data from Statista projects the ecommerce industry will hold $6.5 trillion in sales globally by 2023. While these changes are episode worldwide, it’s worth taking a deeper dive into the rushing in online sales in Latin America unaccompanied.
Latin America is a region sated of opportunities due to its lucrative growth. Arrived reality, Latin America is solitary of the world’s fastest growing ecommerce markets. Added to this, ecommerce has had a large growth in the region due to COVID-19.
In the role of Carlos Garcia Ottati, break down and head of the company of Kavak avowed pro the Oxford Business Group:
“Quarantine and social hostility measures greatly accelerated the trust and adoption of digital platforms, ration Latin America catch up with more digitally mature markets like the U.S. Or fine china.”
Latin America has been a well-kept secret together with retail strategists pro years. While eyes are often on Asia to appease fortification Street’s inclination pro growth, brands hold spent more than adequate means on penetrating markets like fine china to ascertain with the purpose of it takes more than a strong result and consumer demand to succeed in a further overseas bazaar.
The information are in, the leading ecommerce marketplace in the region, Mercado Libre, has skilled massive growth and are forecasted to financial credit pro 25% of all ecommerce sales in Latin America by the outcome of 2021. They keep in good condition 132.5M unique effective users, drawing the attention of sellers like you from around the earth.
Together with BigCommerce, you can grow your selling in the present day by advertising your products in Latin America, home town to 635 million shoppers across 33 countries.
Mercado Libre: Your Latin America Entry Point
Success overseas mirrors your traditional equation of effort and reward. However, businesses are often challenged by the cultural nuances and operational differences involved in breach into a further geography. While thorough analysis is essential, solitary strategy you can employ to give somebody no option but to things smooth is to pull the leading marketplace channels in a set bazaar. You need to ensure with the purpose of your to start with and coming customers hold the paramount experience probable, which course working with a strong ecosystem they’re already familiar with.
In the role of a leader in omnichannel ecommerce platforms, BigCommerce has in nature sought elsewhere and united with the run to solitary marketplace in Latin America, Mercado Libre. BigCommerce is indomitable to inflate their lucrative Channel Manager platform to ensure our existing merchants across the U.S. Plant their paramount base cheeky as they build their loyal consumer basis in the region.
In the role of pro Mercado Libre, this relationship is a massive opportunity to broaden its user basis and reinstate their middle objective: To democratize trade, payments and money in Latin America.
What is Mercado Libre?
Mercado Libre (NASDAQ: MELI) is the run to solitary ecommerce marketplace in Latin America. Its ecosystem offers a large range of services, both to buyers and sellers, all over the region such as:
Payments
Advertising
E-building solutions
Shipping
How Mercado Libre Works with International Merchants
Arrived order to simplify the process pro international sellers, Mercado Libre launched their Global Selling Program, which allows U.S. Sellers to vehicle their products in Latin America. From solitary single financial credit, international merchants are able to be snapped up products in Mexico, Brazil, Colombia and Chile. One of the tone reimbursement of this curriculum is with the purpose of sellers make an inventory and assemble their commands in USD, devoid of having to anxiety nearly neighboring currency fluctuations.
Essentially, Mercado Libre is an experience with the purpose of makes advertising in Latin America as minimal as advertising contained by the U.S.
Why You Should Use Mercado Libre to Sell in Latin America
Let’s consider six reasons why BigCommerce has united with Mercado Libre to inflate its merchants’ sales in Latin America — and why it makes intelligence pro your selling to appropriate this opportunity at this instant.
1. Handle shipping and fulfillment seamlessly.
Mercado Envios is a logistics solution to be had by Mercado Libre with the purpose of sellers can advantage to convey commands to Latin America. It consists of two shipping methods: Fulfillment and level to consumers. Sellers are able to vote for the solitary with the purpose of fits paramount pro their business function and strategy.
Option 1: Fulfillment
This shipping solution takes the advertising experience to a new level. Sellers no more than hold to forward their products to Mercado libre’s fulfillment warehouses. From this instant cheeky, Mercado Libre takes attention of everything in addition — from cargo space and research to shipping on the same or after that daylight hours.
Option 2: Direct to consumers
Arrived this shipping solution, sellers are provided ready-to-print shipping labels and are mature pro transfer their letters to Mercado Libre’s partner carriers (DHL, MailAmericas and Bringer).
2. Increase exposure with Product Ads.
This integrated advertising solution allows sellers to boost the visibility of their products. With Product Ads, sellers hold the knack to fleece, pause or activate campaigns, as well as decide every day budgets. This platform installation under a pay-per-click (PPC) exemplar, connotation sellers no more than compensate some time ago users click on their ads.
3. Forget nearly neighboring currency fluctuations.
Arrived Mercado Libre, sellers make an inventory and assemble in dollars. This course they don’t hold to anxiety nearly neighboring currency fluctuations since the platform unconsciously adjusts and updates prices pro their buyers. This is a out of the ordinary characteristic with the purpose of helps sellers to stay listening carefully on advertising to be more precise than on value updates.
4. Grow with a leader in the region.
Mercado Libre has seen reverberating hit across Latin America. Since its initiation in 1999, the ecommerce retailer has grow to be the the majority valuable company in Latin America, surpassing other vast players such as Petrobras (oil) and Itaú (banking). It’s and the run to solitary ecommerce marketplace in Latin America.
5. Eliminate language barriers.
With Mercado Libre, sellers don’t hold to anxiety nearly language barriers and content localization. The platform provides tools pro sellers to grip all their processes in English. This includes automated translations pro pre- and post-sale questions and claims.
6. Provide a better shopping experience.
One of the tone differentiators of Mercado Libre is its reputation classification, which is calculated based on the following metrics:
The run to of complaints a seller receives from their buyers
The rate of cancelled commands by the seller
The conduct occasion
This minimal yet powerful classification allows sellers to identify and occupation on issues with the purpose of affect their reputation, and ultimately offer a better shopping experience.
How to Register on Mercado Libre
Ready to step happening? Expanding your growth in Latin America with Mercado Libre can be through with fair a little minimal steps. If you already hold a BigCommerce collect you can make this by between to Mercado Libre from contained by Channel Manager and completing your submission to grow to be a Mercado Libre Marketplace seller. Once official, activate the CedCommerce integration, keep to Mercado Libre’s onboarding steps and assent to the advertising embark on!
Find elsewhere more in order and step happening now.
